IT WORKS
I got a first working version, using an ATmega1284P running on MightyCore 2.2.2 (as soon as I began developement, they switched from Optiboot to Urboot in version 3.0.0, whicht does not include the copy_flash_pages function anymore, but I'm working on a work around there).
Only thing I could not solve is to do a CRC check of the image after download...
You can try it out here: https://github.com/eiten/MySensors/tree/FOTAInternalFlashTest
It's not beautiful yet with much Serial.prints in it, but maybe it helps you if you find errors.
@tekka
Is there any changelog to it also or it was just made officially available again?
although last online status was 22 AUG 2020, so anyone else can confirm anything about it?
I'd just be cautious without confirmation.
Just for completeness: the right way to do this is to add the json under ~/.platformio/boards and the other files as described in https://community.platformio.org/t/how-use-a-same-chip-but-with-different-environment/18082/4